You know what they say, “If you can’t measure it, you can’t improve
it.” In Search Engine Optimization measurement is critical to success.
Sure, keyword rankings are a great measure of SEO. More keywords ranking
higher means more traffic, right? But, reporting solely on keywords
devalues the marketer’s role and doesn’t paint the full picture of why
SEO is important to the organization. Going beyond keyword rankings
allows marketing teams to showcase what really matters: how organic
search brings revenue and profit to the business. Thankfully, one of the
best tools for measuring SEO is freely available, and probably already
installed on your website – Google Analytics!. Although every business is unique and every website has different
metrics that matter, this post is a universal list of 5 ways to use
Google Analytics to report the success of your businesses SEO efforts.
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