Back when all books were paper books, you’d find savvy mass market
publishers advertising in the front and backmatter of their books. If
you’re involved in ebook publishing, consider how you can use these areas too — they’re valuable real estate, and you can use these areas in any way you like.
A couple of definitions: “front matter” is all the stuff at the
beginning of an ebook before the main content. “Backmatter” is the
material at the end, after the content’s done.
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