Advertising is by far the most popular monetization methods for blogs
and websites. That is because running some ads on a site is both easy
and efficient. It’s easy because you just need to copy and paste some
code and you are set. It’s efficient because if you stick to the major
advertising networks your earnings will be pretty decent.
Despite these advantages, I often hear bloggers and webmasters
complaining that they are not making as much money as they would like
with the ads on their sites. Sometimes this is a problem with the site
itself. For instance, if the the number of monthly visiors is too low
there is nothing one could do to boost the earnings. Many times,
however, the site gets a decent amount of traffic, so the earnings are
low because the advertising setup is not optimized.
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